Integrate your shadows and turn your words into money with high-value content
From social content to web copy to blog posts and advertisements, every word you write communicates a message about who you are and what you offer. These various messages add up in your audience's perception to form a brand image.
To make your branding and messaging work for you rather than against you, you must understand how your audience perceives you relative to what they need and how you serve that need. But getting out of your own head and seeing what your audience sees is problematic, especially when unconscious narratives are controlling your choices.
Spinning your wheels with misaligned messaging and branding can delay your next business breakthrough for months or even years. You don't have the time or patience for that.
When you work with me 1:1, here's how I save you years of frustration and potentially thousands of dollars of wasted time and money.
Getting to know your brand
The first thing I do is conduct extensive research. By analyzing your social accounts, website, and any other brand touchpoints you've created, I can glean an understanding of
How you are currently presenting yourself and your offers
And how your audience currently responds.
Learning about your niche market
Then, I turn to market and competitive research by scouring the web for information about your business niche. I answer questions like
What do audiences in this niche value most? What problems are they trying to solve?
What are other businesses in this niche doing both successfully and unsuccessfully to solve audience problems?
What kind of content is getting attention in this niche?
Then, by comparing and contrasting the data I gathered, I compile a report that
Reveals the strengths, weaknesses, opportunities, and threats of your current branding and messaging
Explains how to optimize your strengths and opportunities and mitigate weaknesses and threats
And offers specific recommendations for improving your brand perception and engagement so know exactly where to focus next and what practical steps to take.
During our first coaching session, first I present you with my findings and recommendations, and then you ask me all your related questions until there are no more. After the call is over, I email you your report to keep for your reference and records.
During and in between subsequent coaching sessions, the focus is on problem-solving, ideation, creation, testing, and iterating content, alongside integrating shadows as they rise.
My goals for you with this service are to help you
📍 Clarify your psyche
📍 See your brand through your audience's eyes
📍 Align your messaging with your market while retaining authenticity
📍 And increase your organic reach, engagement, and sales
Say goodbye to
Content marketing confusion, frustration, and overwhelm
Struggling to establish brand recognition and authority
Posting content that no one reads
Working way too hard for small results
With my help, you can finally
❤ Clearly define, strategize, and execute your goals free from unconscious inertia
❤ Talk to your audience with confidence that your content and solutions are relevant to what they value
❤ Watch your engagement rates, inbound leads, and sales grow by working smarter, not harder
To get started, send me a message describing your biggest challenge with branding and content. I’ll reply with follow-up questions and a link to schedule our session within 24 hours.